Adidas' sales have been risen 40% in the second quarter and the inventory was regained its health.
Adidas gained 41% sales year-on-year increase in the second quarter of 2011 in Greater China region, which let the Greater China region rank the champion place triumphantly among the six big Adidas' worldwide markets.
Colin Currie says that a lot of people on the market will judge a company is successful or not through the index of sales volume, but because of the standard accounting requirements, as long as the products are sold to the dealers, they could be reckoned in the financial statement so the sales volume is not the only index to judge enterprise' performances, and the sell-through rate also deserves consideration. Adidas not only sells the goods to its channel distributors, but sells the goods to the genuine customers, therefore the sell-through rate is a more significant indicator.
Colin Currie says: "as for the inventory, there is no agreed criterion, therefore we usually count by the month and determine how many months of inventory are more suitable, which is determined after we have negotiations with franchisers. After a period of adjustment, Adidas gradually withdrew the old inventory and updated the new inventory.
Since Adidas carried out its leading to 2015 plans in the last year, the growth rate of Adidas channel clients has considerably surpassed its rivals, so it is obvious that Adidas has already gained certain market share from its rivals.
In addition to improving the channels, products mix was also Adidas' studious direction over the past year, that is, Adidas improved channel products mix in first tire cities and also made some corresponding changes on the channel products mix in some small and medium sized cities. Furthermore, continuous expensive classical serious and unceasing innovatory NEO serious let the group fast take up the differentiate marketing of vogue life.
Colin Currie says: "now, we are attaching more importance to how to classify goods. According to various markets and various channels, a variety of goods categories are released, which will be offered to the market there, however we deemed China as a large market in general formerly and we thought a uniform operation would be fit".
In the first half year, Adidas introduced "Adidas is all in" brand activity, which was the largest global promotional activity in Adidas brand history, which showed the Greater China area' status as Adidas' star area.
This summer, Adidas will invite the world soccer's top clubs - Liverpool AC Milan and Real Madrid as well as basketball superstars, Derek Ross and Dwight Howard to visit China. Finding professional Adidas Jeremy Scott Wings is not a challenge at all but you need to keep your company's needs in mind. If you spend time identifying the best Adidas Jeremy Scott for your choice!
0 komentar:
Posting Komentar